Why Exhibit



【Market Trend】
In 2015, Malaysia has initiated a policy of phasing out traditional light bulbs, also known as incandescent bulbs that will eventually lead a complete ban in 2018.  The policy is expecting to adopt energy-efficient light such as Light Emitting Diode (LED) lights for the entire street lights nationwide in order to reduce carbon intensity by 40% and to enable consumers to use energy-saving light. Besides, Selangor state government has announced the use of energy-efficient lighting for all new construction projects. Malaysia has a huge potential and lucrative market for Light Emitting Diode (LED) industry as the usage of such energy-efficient light nationwide is below 5%.Electrical & Electronic Industry (E&E) is one of the key drivers of Malaysia economy to drive the nation towards high-income status, global competitiveness and achieving sustainable economic growth where at the same time encouraging the development of green, eco-friendly and energy saving industry. Through the support from the government, LED industry is moving increasingly with massive demand from all the sectors in order to remain competitive globally. 

【Malaysia Trade Data】
Malaysia as one of the initiative members of ASEAN (Association of Southeast Asia Nations) has signed the Free Trade Agreement (FTA) in 2002 which enable the members to promote free flow of goods within the states and also to create a zero import duties by 2016. As at 2013, Malaysia has signed the FTA with Japan, Pakistan, New Zealand, India, Chile and Australia.
Furthermore, Malaysia as one of the important countries under the 21st Century Maritime Silk Road, Belt and Road Initiative by China act as a entrepot trade within ASEAN countries and relatively closer distance among Europe and Africa is providing a lucrative and promising market for LED Industry. 



















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